With current uncertainties in the market and the challenges of reliably replicating the Peak Season Visitor Expenditure study over summer 2021/22, we decided to focus this year’s efforts on an in-depth study of the domestic market instead.
This study was designed to capture information about: –
The travel needs, attitudes and behaviours of domestic holiday park visitors over the peak summer season – including motivations for the use of holiday park accommodation, expectations in relation to COVID-safe travel, feedback on aspects of the visitor experience, and high-level patterns of expenditure
New Zealanders travelling over summer and staying in other forms of commercial accommodation – including relevant travel planning behaviour, motivations for choice of alternative accommodation, perceptions of holiday park accommodation and, in particular, barriers to use of holiday parks.
While this research does not give expenditure data to the degree of specificity provided by previous summer surveys, it does offer valuable extra insight to help in the marketing of holiday parks to the domestic market, and ongoing product development.